It free mobile, it has all that?
Free Mobile hits the market of mobile operators
Free Mobile is the name of the fourth 3G mobile operator!
The Iliad Group has received its precious card last Friday.
Packages at reduced prices and positive competition were promised to consumers.
The commercial availability of Free mobile should point the tip of his nose at the earliest in mid-2011, but most probably in early 2012.
Free has before him a year and a half to cover 25% of the population with an offer combining voice, messaging and 3G access.
Free Mobile will then cover 80% of the French population in 2018.
Offers enticing business?
Maxime Lombardini, Chief Executive of the Iliad Group said on the commercial offers free mobile
"All this will largely depend on how our competitors will behave.
But anyway, the consumer will certainly be the first beneficiary of this future competitive fight.
In terms of strategy, Free Mobile will try to win its Internet subscribers by offering Internet and telephone offerings related (such as Bouygues with Ideo).
But if Free Mobile launches mobile offers only tantalizing enough, he can then rely on changes of operator.
Hopefully the price, but also customer service (less secure) are to go.
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